Kappa Lab - Digital Exhibition Display

Challenge

Kappa Lab (formerly CrypPro) had outgrown its name and identity. As a leading market maker in cryptocurrency, they needed a modern, digital-first brand that reflected their technical prowess and future-facing ambition.

Solution

Renamed to Kappa Lab, combining Greek symbolism with scientific energy. The modular logo was inspired by algorithmic structures, designed to scale perfectly from app icons to presentations. A deep purple palette conveyed luxury and innovation, with a brand system built for growth.

Services

Art Direction

Brand Identity

Logo Design

Brand Guidelines