Brand Identity – Macarons

The Dulcetta brand project was inspired by the idea of creating naturally coloured macarons without the use of artificial colourings. The aim was to maintain their iconic look while using only natural ingredients to achieve that colourful appearance. This inspired the development of a soft, naturally derived colour palette. To bring the brand to life, I combined both my illustration and design skills, ensuring every visual element reflected the delicate and playful nature of the macarons. The name Dulcetta is derived from Latin, meaning “a little sweet one.”