ErectLife

Custom wordmark I designed for ErectLife, an AI-powered mobile app supporting men’s health and well-being. The concept blends confidence with discretion — using a modern script style to convey approachability, and ending with a subtle upward arrow crafted from the “e” to symbolize growth, vitality, and direction.

Typography is hand-lettered, aiming for a natural, uplifting flow — clean, bold, and human. Color palette: Deep green base for trust and calm, paired with a soft mint for contrast and freshness.