Project Aurum
Aurum
The term "aurum" is the Latin word for gold. It signifies not only the precious metal itself but also encompasses meanings such as golden color, brightness, and wealth. In modern contexts, "aurum" continues to evoke the timeless allure and value associated with gold.
E-Commerce Interface Redesign
For the project, I developed a mobile interface concept for a high-end jewelry brand. The goal was to reflect the brand’s elegance while providing a seamless and intuitive shopping experience. I focused on a minimalist, refined aesthetic that highlights product imagery and supports easy navigation. Special attention was given to typography, spacing, and visual hierarchy to evoke a sense of luxury.
This project allowed me to discover UI principles while aligning the design with the expectations of a premium clientele.
Tools used: Figma.