BAAR - Soda Drink Brand Identity and Packaging
BAAR - Soda Drink. We are a soda brand company that makes soda from natural ingredients. Our mostly ingredients are water, juices, and fresh herbs. We never use flavors, extracts, acids, or chemicals. Our soda drinks are 100% natural, vegan, kosher, antioxidant-rich, and gluten-free. Our soda drinks are refreshing, delicious, and healthier at the same time. All the sodas are packaged in a can, which is very practical, and ready to drink anytime. We want to provide busy millennials with refreshing drinks to increase energy while at the same time supporting their health. Our products are available in the closest supermarket and official website.
BRAND’S GOAL. The millennial community is productive age who mostly have busy lifestyles. The community loves practical things to fulfill their needs daily. Unfortunately, they often feel lethargic about their busy activity. So, BAAR is the answer. BAAR wants to provide the community with a natural soda drink to refresh the body, add energy, and support healthy at the same time. BAAR wants to create a brand identity that visualizes its values; refresh, natural, and delicious.
WORDMARK. The idea was to keep the primary logo as a wordmark. It aims to increase brand awareness and is easy to memorize for any customer. Wordmarks are designed by changing the shape of the pre-existing fonts. I choose a bubble style to customize the typeface. The bubble represents a bubble in soda, which means represents a refreshing drink as well. The wordmark stays simple to keep the legibility of the brand name.
COLOR PALETTES. Color palettes are chosen with tropical colors in summer. Vibrant, Cheerful, Fun, and Bold.
PACKAGING IDEA. Minimalist, modern, and definitive. Three words that inspirer the label design for the brand ‘BAAR’ which has a business in the field of soft drinks. Once I have drawn three illustrations as brand assets that can be used for marketing purposes. Exhibiting the logo, illustration, and product information on the front of the label makes this design minimalist, modern, and in line with the brand identity.
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