A website for fruits and food from Russia

First, we did the usual “competitive research”: 🧑‍🌾 One site looked like someone’s cousin’s college project, 🍎 Another felt like “My First WordPress Theme,” 🥔 And the third? No clue. We think it was about food, but the UX screamed Tetris.

We had more hypotheses than apple varieties in Krasnodar: — Maybe a tile layout? — Maybe a marketplace vibe? — Maybe just copy Telegram and go full list mode?

So we did it our way:• Clean, simple UX — no guesswork needed• A catalog that works like your local bazar: Want persimmons? Here. Want honey? Got it. Big image, clear price, fat “Order now” button• Design that’s clean but with personality — like your Uzbek aunt’s dinner table: no frills, but full of love ❤️

Now the client has a site where fruits actually look like fruits, not pixelated memories from 2007.And best part — even grandpa can order buckwheat from his iPhone.