Building Development Company Logo
Logo design is the process of creating a visual symbol or mark that represents a brand, company, product, or service. A logo is often the first thing people notice about a brand, so it plays a key role in how the brand is perceived.
A good logo typically:
Represents the brand’s identity – It visually communicates the essence, values, and mission of the brand.
Is simple and memorable – Easy to recognize and recall.
Is versatile – Works well in different sizes and on various platforms (websites, products, packaging, etc.).
Is timeless – Doesn’t rely heavily on trends that might quickly become outdated.
Is appropriate – Matches the tone and style of the brand it represents (e.g., playful vs. professional).
Types of logos include:
Wordmarks – Just the brand’s name in a stylized typeface (e.g., Google, Coca-Cola).
Letter marks – Initials of the brand (e.g., IBM, CNN).
Pictorial marks – A symbol or icon (e.g., Apple’s apple, Twitter’s bird).
Abstract logos – Geometric forms or symbols that don’t represent anything literal (e.g., Pepsi).
Mascots – Illustrated characters representing the brand (e.g., KFC’s Colonel Sanders).
Combination marks – Text and symbol combined (e.g., Adidas, Burger King).
Emblems – Text inside a symbol or icon, often with a traditional or official look (e.g., Starbucks, Harley-Davidson).
Want to dive into the process of creating one or look at examples of iconic logos?