An App for Easier Learning: The Story Behind Quera College App
Quera College App, Case Study Summary
A mobile-first redesign of Quera’s College platform, aimed to make learning programming easier, more engaging, and accessible anytime.
Project Goals:
1. Increase user engagement
2. Improve user experience
3. Create product integration
4. Expand to new user markets
Why College?
Our research across business metrics, user behavior, and stakeholder interviews showed that the College section:
Is the top revenue source (n%)
Has high voluntary usage (avg. n' courses per user)
Has strong potential for engagement growth
Faces clear mobile usability challenges reported by users
User Research
Surveys (317 responses) & social listening
Thematic analysis (affinity diagram)
Key user insights:
Long and tiring text-based lessons
Lack of social learning and interaction
Unclear learning paths
Ideation Process
Brainstorming + benchmarking
Effort-Impact matrix for prioritization
Final features selected:
1. Course key-point summaries
2. Microlearning modules
3. Personalized learning paths
4. Follow feature for instructors
Information Architecture
Refined through Card Sorting, leading to clear sections for learning, evaluation, interaction, challenges, careers, and support.
Prototyping in Figma
Realistic, minimal UI style
Social space (“HamCody”) for interaction
Gamified learning path
Microlearning journeys (max 2 hours each)
Personal dashboards for motivation
Usability Testing
5 new users tested the app
85% task completion success
Feedback led to small improvements like:
Search bar in course list
Simplified intro texts
Label changes for clarity
Outcome
A more engaging and friendly learning experience
One unified mobile app for courses, competitions, career tracking, and networking
A step toward transforming passive learners into motivated contributors
Next Steps
Introduce "Cody", a friendly in-app AI assistant
Redesign the "Classes" section
Add more gamification to sustain motivation