Kenyon Knight Racing | UI/UX Website Design Case Study

A bold, speed-driven digital experience for a fourth-generation racecar driver.

Kenyon Knight is a rising motorsport talent carrying forward a family legacy. This self-initiated redesign project reimagines his online presence with a modern, responsive, and fan-centric experience — reflecting the adrenaline, grit, and precision of the racing world.

This case study explores the complete UX/UI process — from research and competitor analysis to wireframes, visual design, and a full homepage concept.

Key features include a sleek dark theme, custom typography using Betatron and Barlow, mobile-first responsive layout, integrated blog and merch sections, and a dedicated space to showcase Kenyon’s car and sponsors. The project covers the full UX process—from research and journey mapping to visual design—crafted using Figma, Photoshop, and Illustrator.