UX/UI Design for NFT Project
📖 Project Overview:
Dizz Agency created a modern website design for Tetra Farm, a platform that combines medical cannabis with blockchain innovation. Our goal was to create a project that builds trust, communicates the value of the project, and attracts both NFT investors and newcomers through clear design, smooth UX, and a strong visual identity.
📍Industry
Medical Cannabis, Blockchain, NFT Investments
📌 Scope:
Website Design, Interactive UI, Motion Effects
🔍 Challenges
Explaining a Complex Value Proposition: Tetra Farm combines advanced cannabis cultivation, blockchain transparency, and NFT-based investment—a model unfamiliar to many users.
Building Trust: The platform needed to reassure potential investors of its legitimacy and operational transparency, especially in the emerging cannabis and crypto sectors.
Appealing to Diverse Audiences: The website had to engage both experienced crypto/NFT investors and users new to blockchain or medical cannabis.
Creating a Strong Visual Identity: The design needed to reflect innovation, reliability, and the premium quality of Tetra Farm’s products and technology.
Ensuring Smooth UX: The platform required an intuitive, seamless experience across all devices to maximize user engagement and conversion.
💡Solutions
User-Centered Research: Conducted competitor analysis and user research to understand the needs, concerns, and motivations of both NFT investors and newcomers.
Clear Information Architecture: Organized content to guide visitors through Tetra Farm’s story, investment process, and benefits—making complex concepts accessible with simple language and infographics.
Trust-Building Design Elements: Integrated visual cues of transparency (e.g., blockchain verification, real-time stats), testimonials, and educational content to foster confidence.
Distinct Visual Identity: Developed a modern, memorable design system with bold colors, custom iconography, and high-quality imagery that conveys innovation and professionalism.
Smooth UX and Responsive Design: Prioritized fast load times, intuitive navigation, and a seamless experience on desktop and mobile, ensuring accessibility for all users.
Engaging Animations: Used subtle motion and interactive elements to highlight key features, making the platform dynamic and inviting.
What we did :
✅ Research
✅ Prototype
✅ UX/UI design
✅ Animation
Our tools :
✅ Figma
✅ Adobe Photoshop
✅ Adobe After Effects
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