LUMINA – Brand Guidelines & Visual Identity

A refined, sensory-driven brand concept designed for a premium aromatherapy and skincare line.

This project explores the full spectrum of identity — tone of voice, social media styling, packaging application, and user touchpoints. With a soft, elegant aesthetic and purpose-driven messaging, LUMINA evokes calm luxury and grounded femininity.

✨ Focus: Harmony between emotional resonance + visual clarity

🛠 Tools: Photoshop, Illustrator, InDesign