Mile On The Green - Logo System

Got asked to design a logo (and eventually some socials) for a golf course called Mile On The Green. The brief was wide open—which is both exciting and mildly terrifying.

So I made up a backstory: what if the name came from Colorado, like Mile High Stadium?

Boom—mountains.

Then I saw it… a flagstick just chilling in the negative space of a peak.

From there it basically designed itself (after five hours, twelve tweaks, and a small existential crisis).