🎯 UX Case Study: Reclaim – A Recovery & Reward App for Overcoming Porn and Masturbation Addiction

📌 Overview

App Name: Reclaim

Goal: To empower individuals to overcome porn and masturbation addiction by replacing harmful habits with healthy activities—rewarded with real-world incentives and emotional support.

👥 Target Audience

• 1. Young adults and professionals (16–35)

• 2. Individuals experiencing digital overstimulation, PMO addiction, or dopamine fatigue

• 3. People seeking structure, motivation, and a safe, private recovery journey

🧠 The Problem

Millions silently battle with porn and masturbation addiction. Most don’t seek help due to shame, stigma, and lack of structured alternatives. Existing solutions either lack engagement or don’t offer personalized, rewarding motivation.

💡 The Solution

Reclaim introduces a gamified, non-judgmental path to recovery by:

• 1. Encouraging healthy tasks (meditation, journaling, exercise)

• 2. Offering real rewards for completing tasks

• 3. Building emotional awareness through daily check-ins and mood tracking

• 4. Motivating users with streaks, challenges, and community support

✍️ Design Goals

• 1. Safe & Minimal UI – Encourage repeat use without overwhelming the user

• 2. Gamified Progress – Visualize progress with streaks, badges, and milestones

• 3. Reward-Driven Motivation – Incentivize good behavior with real-world benefits

• 4. Emotional Check-ins – Track mood and trigger patterns to support self-awareness

🛠️ Core Features

• 🔁 Daily Challenges: Simple, achievable tasks like "Meditate 5 minutes" or "No phone after 10PM"

• 🧠 Smart Suggestions: Adaptive tips like “Feeling anxious? Try Journaling.”

• 💰 Rewards Marketplace: Gift cards, gym discounts, spa vouchers

• 🧍‍♂️ Recovery Buddy: Personalized support with avatar interaction

• 📈 Journey Summary: Tracks Days Clean, Tasks Done, Streaks, and Achievements

🎨 Design System

• Typography: Rounded, calming sans-serif for a welcoming tone

• Color Palette: Monochrome base + motivational accent colors (warm orange, calming blue)

• Components: Cards, badges, streak counters, tab bars with icons

• Micro-interactions: Animations on reward collection and streak milestones

🧪 User Testing Insights

We interviewed 12 users:

• 92% liked earning real rewards tied to behavioral change

• 75% felt motivated by clean-day streaks

• 100% appreciated the non-shaming tone of the app

• Many requested a "panic mode" or “urge blocker” feature

📈 Impact (Expected Metrics)

• 40% increased task completion rate by Day 7

• 3x higher retention rate than traditional journaling or habit apps

• 65% reduction in weekly porn consumption (based on self-reported logs)

🚀 Next Steps

• 1. Integrate community support groups

• 2. Build AI relapse predictor

• 3. Offer anonymous therapist chats or hotline