The Source Ayurveda

The Source is an Ayurveda and Acupuncture Center based in Panchkula, India, focused on authentic Ayurveda practices and holistic healing and wellness.

It took months and multiple deep conversations with the founders to bring The Source to life, and it was a project we thoroughly enjoyed working on. From strategy development to naming, brand identity design, and establishing a social media and web presence, bringing The Source to its visual form was an immensely satisfying experience.

Tasks Undertaken - Naming. Brand Identity Design. Website Design & Development. Photography. Social Media Strategy and Design. Business/Marketing Consultation

Identity Breakdown

The Mirrored Tree - A beautiful representation of the core principles of Ayurveda and holistic health.

Symbol: The mirrored aspect of the tree signifies balance, reflection and roots, emphasizing that one's health and well-being are closely related to their inner state.

Nature: Trees are often associated with life, growth, and stability, which aligns with the principles of healing and wellness in Ayurveda.

Color Palette & Typography: South Indian Blue represents divinity + evokes calmness, tranquility, and serenity. Terracotta represents warmth, stability, and earthiness. The combination also depicts Indian culture in its core. A strong & bold font conveys confidence and strength in healing.

Overall, the logo encourages people to consider their inner health and its manifestation in physical well-being, resonating with the holistic approach to their wellbeing.