Dripify – Design System for Scalable Campaign Automation
To ensure consistency across the product, we created a robust and scalable design system for Dripify. It’s built on a token-based structure with a strict spacing grid (4px module), clear documentation, and a full UI kit that streamlines collaboration between design and development. This system allowed us to eliminate guesswork and ensure every screen feels polished and coherent.
We introduced a separate subsystem for complex components like the Sequence Builder: glass effect, soft shadows, and engineering background add depth and tactility to the drag-and-drop experience. This approach makes building flows not just functional but satisfying and intuitive.
We also focused on UX precision, particularly in filtering and dropdown behavior. We designed multi-select dropdowns with nested tabs for lead lists, allowing for granular control without visual overload. Each micro-interaction was built with scalability in mind, so the system can be updated seamlessly as new product features are added.
