Carbon Footprint Calculator UX
Project Overview
The Carbon Footprint Calculator is a web-based tool designed to help users understand and reduce their environmental impact by calculating their annual CO₂ emissions. The goal of the project was to create an intuitive, engaging, and educational user experience that encourages users to take actionable steps toward reducing their carbon footprint.
User Research
Target Audience
Primary Users: Environmentally conscious individuals, students, and professionals looking to understand their environmental impact.
Secondary Users: Organizations and educators promoting sustainability.
User Personas
The design process
The design process for the Carbon Footprint Calculator started with research to identify pain points like complexity and low engagement. Wireframes and prototypes were created, focusing on a step-by-step questionnaire and real-time feedback.
Designed low-fidelity wireframes to map out the user flow.
Visual Design
At this stage, I focused on creating a clean, intuitive visual design that enhances usability and aligns with the Carbon Footprint Calculator’s mission of promoting sustainability. Earthy green tones symbolize environmental responsibility, while neutral accents convey balance and simplicity. Clean typography and clear icons improve readability and navigation, ensuring a seamless and engaging user experience.
