Ixaria 3D Configurator UI/UX
Project Overview
Ixaria is a 3D configurator platform designed for furniture manufacturers and interior designers. The platform allows users to create, customize, and visualize furniture in 3D, integrating augmented reality (AR) to help customers see how furniture would look in their space. The goal was to create a seamless, user-friendly experience that bridges the gap between online shopping and in-store showroom experiences.
The problem
Furniture manufacturers and interior designers face challenges in showcasing their products online. Traditional 2D images and static product descriptions fail to convey the full potential of customizable furniture. Customers often struggle to visualize how a piece of furniture will look in their space, leading to higher return rates and lower customer satisfaction. Additionally, manufacturers need a solution that reduces the cost of producing physical samples for every variation of their products.
The goal
The primary goal was to create a 3D configurator that:
Allows users to easily customize furniture (colors, materials, configurations).
Integrates AR for real-time visualization in the customer's space.
Reduces the need for physical samples, saving manufacturers time and money.
Increases customer confidence in online furniture purchases, reducing return rates.
Responsibilities
As the lead UI/UX designer, my responsibilities included:
Research to understand the needs of furniture manufacturers, interior designers, and end customers.
Creating user personas to guide the design process.
Designing wireframes, prototypes, and high-fidelity mockups.
Collaborating with developers to ensure seamless integration of 3D and AR technologies.
User Research
The primary audience for Ixaria includes:
Furniture Manufacturers: Small to medium-sized businesses that produce customizable furniture and need a cost-effective way to showcase their products online.
Interior Designers: Professionals who require high-quality 3D models to create realistic renderings for their clients
End Customers: Tech-savvy shoppers who want to visualize furniture in their homes before making a purchase.
Visual Design
At this stage, I focused on creating a clean, intuitive visual design that enhances usability and aligns with Ixaria’s mission of revolutionizing furniture customization. Navy blue tones symbolize trust and professionalism, while vibrant yellow accents convey energy and creativity. Neutral white and gray backgrounds ensure a balanced and uncluttered layout. Clean typography and clear, interactive icons improve readability and navigation, ensuring a seamless and engaging user experience for manufacturers, designers, and end customers alike.
