Tropina Brand Identity

Enter your text here...Brief 104- Designerbriefs on Instagram created this brief!

I really enjoyed the creative process behind this design. It was definitely a big step forward in developing my style and shaping characters for future projects! I aimed for a minimalist design that captures the core purpose of hydration, as well as the product’s organic nature and refreshing quality.

This mascot design was created to work seamlessly with the custom typeface I designed. Each letterform plays an active role in the character design—for example, the letter 'N' becomes the running figure of the mascot, while the letter 'P' features the mascot waving to the side. My goal was to make the mascot and type interact in a way that feels unified and intentional, with the mascot fitting naturally within each letter of the design.