Coblu – Unused Mascot Concept for a Dental Company

✨ Design Elements

👒 Yellow Hat – reminiscent of dental tools and professional identity

😄 Expressive Face – evokes friendliness and trust

🐍 Fangs Detail – subtle reference to the word “Cobra”, which is not only part of the brand name but also historically known as a symbol of health and medicine, especially in ancient cultures.

🔵 Blue Base Color – associated with health, tech, and cleanliness

🌟 Playful Background Motif – versatile for brand and campaign usage

💡 Concept Goals

To design a mascot that represents cleanliness, friendliness, and reliability, while appealing to both dental professionals and patients.

✨ Design Elements

👒 Yellow Hat – reminiscent of dental tools and professional identity

😄 Expressive Face – evokes friendliness and trust

🐍 Fangs Detail – subtle reference to the word “Cobra”, which is historically known as a symbol of health and medicine, especially in ancient cultures.

🔵 Blue Base Color – associated with health, tech, and cleanliness

🌟 Playful Background Motif – versatile for brand and campaign usage

🛠️ Applications (Conceptual)

🧾 Educational Posters

📱 App Mascot for Check-in Systems

🧸 Merchandise (Toys, Stickers, Keychains)

📢 Campaigns and Brand Activations

🧑‍⚕️ Internal Communication Materials

📐 Style & Tone

  • Flat vector illustration

  • Rounded shapes and clean outlines

  • Minimalist, bold, and adaptable

  • Suitable for mobile, print, and animated usage

🧠 What I Learned

Although the mascot wasn’t adopted, this project strengthened my design thinking, character creation skills, and understanding of branding psychology. Every unused concept is still a valuable step forward.

💬 Thoughts?

Would love to hear your take on this little fanged buddy! Feedback is always welcome — and if Coblu brightened your day, show some ❤️!

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