Coblu – Unused Mascot Concept for a Dental Company
✨ Design Elements
👒 Yellow Hat – reminiscent of dental tools and professional identity
😄 Expressive Face – evokes friendliness and trust
🐍 Fangs Detail – subtle reference to the word “Cobra”, which is not only part of the brand name but also historically known as a symbol of health and medicine, especially in ancient cultures.
🔵 Blue Base Color – associated with health, tech, and cleanliness
🌟 Playful Background Motif – versatile for brand and campaign usage
💡 Concept Goals
To design a mascot that represents cleanliness, friendliness, and reliability, while appealing to both dental professionals and patients.
✨ Design Elements
👒 Yellow Hat – reminiscent of dental tools and professional identity
😄 Expressive Face – evokes friendliness and trust
🐍 Fangs Detail – subtle reference to the word “Cobra”, which is historically known as a symbol of health and medicine, especially in ancient cultures.
🔵 Blue Base Color – associated with health, tech, and cleanliness
🌟 Playful Background Motif – versatile for brand and campaign usage
🛠️ Applications (Conceptual)
🧾 Educational Posters
📱 App Mascot for Check-in Systems
🧸 Merchandise (Toys, Stickers, Keychains)
📢 Campaigns and Brand Activations
🧑⚕️ Internal Communication Materials
📐 Style & Tone
Flat vector illustration
Rounded shapes and clean outlines
Minimalist, bold, and adaptable
Suitable for mobile, print, and animated usage
🧠 What I Learned
Although the mascot wasn’t adopted, this project strengthened my design thinking, character creation skills, and understanding of branding psychology. Every unused concept is still a valuable step forward.
💬 Thoughts?
Would love to hear your take on this little fanged buddy! Feedback is always welcome — and if Coblu brightened your day, show some ❤️!