Fixate for Artists - Starter Pack Pricing Section
Live Website
For this project, I designed a landing page section for Fixate for Artists, a design studio that helps musicians evolve their visual identity.
I focused on creating a dark theme with vibrant accents that would appeal to the music industry aesthetic while maintaining accessibility. The main challenge was balancing professional credibility with approachability for beginners. Using a grid background, neon-like elements, and a card metaphor for the package + access helped achieve this balance.
The design uses contrasting typography (elegant serif for "Starter" with clean sans-serif for information) and strategic color psychology (chartreuse CTAs against deep teal) to create visual hierarchy and draw attention to key benefits. This thoughtful approach resulted in a section that clearly communicates value to emerging artists while maintaining a premium feel that helps build confidence in their musical journey.