Paysera Bank brand identity

About Company:

Paysera is a Lithuanian financial company that offers a wide range of services, including international money transfers, currency exchange, online payments, and e-wallets. Since its founding, Paysera has aimed to provide affordable and convenient financial solutions for both individuals and businesses.

What did I do in this project:

Design research, brand identity development, Landing page

Task:

The design task was to update Paysera old graphic identity. The goal was to relaunch the brand and make it appealing to a diverse audience, modernizing a widely used and functional service for all users.

The new graphic identity of Paysera uses these design elements to create a cohesive and attractive brand image that appeals to both tech-savvy individuals and traditional banking customers. The updated look aims to strengthen Paysera position as a reliable and innovative leader in online banking, offering an exceptional user experience and increasing customer loyalty.

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