Crafting warmth through color – The Bostonians

For The Bostonians’ website redesign, we carefully curated a color palette that balances the brand’s timeless elegance with a modern, cozy digital feel.

✔️ Used primary green (#215732) and dark grey (#2B2926) from their brand identity to preserve consistency and heritage

✔️ Introduced neutral tones like soft off-white, warm beige, and muted greys to enhance readability and create a calming atmosphere

✔️ Combined with clean UI elements to support premium fashion storytelling

The result? A visual language that feels both refined and welcoming — just like their clothing.

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All photos are owned by The Bostonians SS25 Collection.