Dripify – Redesign of AI-Powered LinkedIn Campaign Builder
We redesigned Dripify, a robust LinkedIn lead generation platform, focusing on enhancing the user experience and integrating AI-driven features for smarter outreach. A significant part of this effort was transforming the Campaign Sequence Builder into a modular flow editor that allows users to trigger actions based on lead behavior, including profile visits, and initiate outreach through IceBreaker AI.
We also revamped the inbox system, merging LinkedIn messages with Gmail replies into a user-friendly interface. This new setup features conversation threads alongside a right panel that displays comprehensive lead profiles and company information, ensuring users have all relevant context readily available.
We implemented multi-layered analytics to improve visibility and control, providing insights from global account stats to team member performance and per-campaign metrics. Users can seamlessly manage roles, working hours, and access levels within a clear UI. This redesign aims to elevate the overall Dripify experience, offering enhanced control and a future-ready interface tailored for modern B2B teams.
