Redesign Fashion Logo

We’ve just wrapped up the logo redesign process for the fashion brand Towbird.

The previous logo featured two birds facing each other a symbol of strong connection but it felt a bit stiff and lacked emotional depth.

Through a fresh exploration at Garagephic Studio, we simplified the visuals into two birds embracing each other.

This change brings a warmer and more human touch, reflecting values like collaboration, inclusivity, and mutual support in the fashion world.

This simplification isn’t just about looks.

In today’s digital age, a logo needs to be flexible, recognizable, and effective across all sizes and platforms.

Towbird’s new logo checks all those boxes simpler, but way more meaningful and adaptable.

Redesigning doesn’t mean changing your identity.

It’s about strengthening your brand essence with a look that’s more relevant today.

If your logo’s starting to feel a little out of touch, maybe it’s time for a refresh.