PCI Lgo & Visual Identity

PCI logo and visual identity for Padman company

The logo and visual identity for Tire Cels are designed to reflect movement, reliability, and trust. Inspired by tire treads and road lines, the logo features circular patterns that hint at motion and durability. A clean, modern layout and a blue color palette convey professionalism and trust—key values for encouraging customers to buy tires online. The result is a cohesive, road-inspired brand that feels both dynamic and dependable.