Branding for Jüri School

New name. New look. Same heart.

When Jüri Gymnasium became Jüri School, it wasn’t just a name change – it was a chance to rethink everything! 💛

We partnered closely with the school to create a bold, joyful, and future-ready identity that still felt deeply them. Inspired by the literal heart-shaped layout of the building (yes, really), we built a visual system rooted in warmth, creativity, and community.

The logo led the way. From there, we expanded into a vibrant color palette, playful yet professional patterns, and a flexible type system. Everything balanced between kid-friendly and grown-up-approved.

Now, the brand reflects the school’s story – full of heart, full of life! ✨