Pomegranate Adaptogen Beverage Label Design

This is a packaging and label design for Auragen, a conceptual wellness beverage brand focused on adaptogen-infused drinks.

The visual goal was to create something that felt natural yet elevated — a design that communicates the balance of botanicals and fruit in a clean, calm, and modern way. I used a minimal layout with generous white space, a soft color palette inspired by nature, and elegant typography to reinforce the product’s identity as both functional and luxurious.

Highlights:

— Minimalist fruit and herb illustration

— Calming palette (pomegranate, lavender, sage tones)

— Elegant font pairings (Greca & Acumin)

— Clear functional benefits layout

— Ready for print & shelf display

This project explores how branding, health, and design intersect to create meaningful packaging.

Thank You!

Appreciate your time! Stay tuned for more creative projects. ✨