ASL Bloom – Learn American Sign Language
About the app
ASL Bloom is a sign language learning app designed to help users learn American Sign Language (ASL) through structured lessons, interactive tools, and cultural insights.
Its features include gamified exercises, progress tracking, and grammar lessons to create an engaging and comprehensive learning experience.
Sign-in
The sign-in screens set the stage for engaging diverse user segments by immediately showcasing the app's inclusivity and relevance. Featuring real photos of teachers and learners demonstrates that ASL Bloom is suitable for users with varied backgrounds and goals.
Teachers testimonials
By highlighting endorsements from professionals in deaf education and showcasing the app's proven success, this group builds trust and credibility. It reassures new users that they are investing in a trusted and effective solution.
User Social proof
This section leverages the experiences of existing users to inspire confidence in the app. Aggregating stories of successful learners from various countries shows that ASL Bloom is a global, reliable tool for overcoming language-learning challenges.
Past experience
Understanding the user’s background, current proficiency, and learning challenges helps personalize their journey. Tailored onboarding ensures the app feels relevant, setting the stage for higher engagement and satisfaction.
Social motivation
This group focuses on connecting users to the broader significance of ASL.
By exploring their background in deaf culture and affirming the social value of ASL, these screens create a personal and emotional connection, boosting motivation to continue learning.
Learning aspects
Customizing the learning experience based on users’ interests and time availability ensures realistic progress expectations. By displaying tangible outcomes (e.g., words/signs learned per day), the app encourages commitment and sets clear goals.
Paywall
Breaking the paywall into two screens simplifies the decision-making process. The first screen reinforces the app’s value by emphasizing key features.
The second screen focuses on the trial timeline to reduce friction in committing to a subscription.
Typography & Colors
Nunito is a well balanced sans serif typeface superfamily
Experiment results
By implementing our research-driven onboarding flow, emphasizing social proof, teacher credibility, and top user-requested features before the paywall, we created a more relevant and motivating introduction to ASL Bloom. This approach ensured that users immediately understood how the app’s functionalities aligned with their specific learning goals.
