Riverlands Rugby RFC: Creative Direction

In 2024— I reached out to the Rappahannock Golden Boars about helping elevate their Adult Men's Rugby Club by innovating their brand. The Boars have seen much success in the Capital Rugby Union since 2022. It was fitting that their club brand reflect their passion on the pitch.

This brand needed a new seal on it's foundation, even before thinking about apparel; stripping the logo crest to it's core elements of green & gold, and emphasizing the bridges that connect these new "Riverlands" of greater Fredericksburg, VA.

Through this process, the club re-named itself from Rappahannock to Riverlands after taking in a smaller men's team. It was apparent to me their new kit should reflect this merge and emphasize the Rappahannock River that runs through Fredericksburg, VA. This intricate design aligns with their attention to detail and TOA mantra: Trust, Outwork, & Attitude.

After a long-waited production process, we scouted out a perfect location next to the Fredericksburg RF&P Railroad, which is prominently featured on the club's logo crest.

And this is where the magic happens! Taking advantage of the right moment in time while the Virginia Railway Express (VRE) passes through during the middle of your photoshoot.

Exploring Fredericksburg and scouting for the perfect photo-op with my wife, Abby, a few weeks prior to getting the entire team together. This was very tricky timing during the late winter.

Incredibly grateful for this opportunity and to help grow grassroots rugby with Samurai Sportswear— "Elevating rugby through the power of apparel".