Off Grid Energy Branding and Logo Concept

Off Grid Energy – Visual Identity & Brand System

Off Grid Energy is a forward-focused provider of renewable power solutions, with a mission to bring sustainable energy to off-grid communities across Africa. I crafted a bold and adaptable brand identity centred on the themes of modularity, empowerment, and resilience.

The visual system draws on a striking palette and clean, circular motifs inspired by solar connectivity and energy flow. Montserrat was chosen as the primary typeface for its clarity and modern character, perfectly reflecting OGE’s blend of technological innovation and humanitarian purpose.

This moodboard captures the essence of the brand across key touchpoints — from digital to environmental — bringing together typography, colour, iconography and real-world application.