HL Premium Rice ST25

Introduction

HL Premium Rice ST25 is a premium rice product developed by Kim Ngân Long Cà Mau, positioned to represent the finest quality of Vietnamese rice on both domestic and international markets. The packaging design aims to communicate not only product quality but also the pride of Vietnamese agriculture and the clean, safe farming process behind every grain.

The Goal

The goal was to create a modern, clean, and premium-looking packaging design for HL Premium Rice ST25. The packaging needed to:

• - Emphasize the product’s purity, origin, and quality.

• - Highlight its nutritional values and certifications clearly.

• - Appeal to health-conscious consumers in both local and overseas markets.

• - Align with the brand’s vision of elevating Vietnamese agricultural products through professional branding.

The Challenge

• - Balancing between modern aesthetics and traditional agricultural identity.

• - Ensuring full compliance with Vietnamese and international labeling standards.

• - Visualizing premium quality for a commodity product like rice without losing trust through over-design.

• - Harmonizing visuals with necessary information (nutrition, certifications, QR codes, production notes) without cluttering the layout.

Design Direction

• - Color Palette: A gradient gold tone was selected to evoke a sense of prestige and warmth, with white and light gray areas for cleanliness and readability. The golden wheat pattern reinforces agricultural authenticity.

• - Typography: A combination of modern sans-serif and elegant script fonts creates a balance between clarity and cultural elegance.

• - Imagery: High-resolution photos of rice grains and paddy fields were used to directly represent product origin and freshness.

• - Visual Hierarchy: Key information like product name, certifications, and nutritional facts were emphasized using visual blocks and icons for easy scanning.

Packaging Construction

• - Structure: Vacuum-shaped PA bag with integrated handle for portability and protection.

• - Material: PA plastic suitable for long-term storage and export standards.

• - Print Technique: Full-color offset printing with high durability lamination to maintain premium visuals in storage and logistics.

• - Layout: Front showcases product visibility through a round transparent window. Back contains specifications, nutritional details, QR code, and brand information in a structured, symmetrical layout.

The Result

The final product successfully communicates the premium nature of HL Premium Rice ST25 while staying true to Vietnamese agricultural identity. The packaging stands out on shelves and supports export ambitions through its clean design, certification highlights, and modern appeal. The brand presentation has helped establish trust, recognition, and visual consistency across distribution channels.