VNA SPORTS – Brand Identity & Catalogue Design
Introduction
VNA SPORTS is a company specializing in the design, construction, and supply of sports infrastructure and equipment — including football fields, basketball courts, gymnasiums, outdoor fitness equipment, and multipurpose sports systems. As the sports industry continues to grow rapidly in Vietnam, VNA Sports aimed to elevate its brand presence through a complete branding system and a professional 2024 product catalogue.
The Goal
The primary objective was to develop a strong, modern, and cohesive visual identity, while designing a product catalogue that is clear, informative, and highly usable. This catalogue would serve as a key commercial tool to showcase the company’s construction capabilities and extensive product range to clients, investors, and strategic partners.
The Challenge
VNA Sports operates in a highly technical domain with a broad product portfolio — from synthetic courts to complex gym equipment. The main challenges included:
- Balancing technical data with clean, digestible presentation.
- Designing a layout that communicates clearly without appearing too dry or dense.
- Ensuring the catalogue design aligns with the brand system while remaining scalable for future product expansions.
Design Direction
The visual identity was shaped around the themes of:
- Professionalism – Energy – Movement
- A color palette of green, white, and red to reflect strength, reliability, and connection to the existing brand.
- Bold angular shapes and diagonal accents to symbolize motion and progress.
- Clean, sans-serif typography optimized for clarity, especially when presenting technical content.
Catalogue Construction
The catalogue was structured for clarity and modularity:
- Cover Page: Striking design featuring brand logo, publication year, and partner logos.
- Product Sections:
Each category includes real-world photos, specifications, materials, and use cases.
A well-structured grid system ensures consistency across pages.
- Supporting Collateral: A full corporate stationery set including business cards, letterheads, notebooks, shopping bags, and CD packaging — all following the same design language.
The Result
The final outcome is a comprehensive brand and catalogue system that empowers VNA SPORTS to communicate its professionalism and capabilities at a glance. The 2024 catalogue serves not only as a detailed reference for clients and partners, but also as a brand asset that reflects VNA Sports' commitment to quality, innovation, and growth in the sports infrastructure industry.