Overview

Makana is a luxury travel and tour company specializing in Na Pali Coast cruises, offering premium catamaran experiences in Kauai. The goal of this project was to design an engaging and conversion-optimized landing page that highlights the beauty of the destination, the unique value of Makana’s tours, and encourages visitors to book their trips.

My Role

As the UX Researcher & UI Designer, I took charge of making this landing page both visually stunning and user-friendly. My focus was on:

• Researching what travelers need and what works best in the industry

• Designing a smooth, engaging UI

• Making the booking process super easy and intuitive

Challenges & Approach

• Understanding User Intent: Through research, I identified that potential travelers prioritize stunning visuals, clear pricing, and trust-building elements (such as testimonials and reviews).

• Building Trust: Implemented social proof, testimonials, and detailed information about the boats and tours.

• Optimizing the Booking Flow: Ensured a simple, intuitive search and booking system to reduce friction.

• Mobile-First Design: Created a responsive layout to cater to travelers booking via mobile devices.