Redesigned the Sign-Up Flow for an Online Learning Platform
Hey everyone! 💚
I'm excited to share that I redesigned the Sign-Up Flow for an Online Learning Platform. Here is the details:
Objective: The goal is to create a seamless, user-friendly sign-up process that minimizes friction and reduces the high drop-off rate currently experienced.
User Understanding:
The platform serves three main user groups:
Students: Sign up to enroll in courses and access learning materials.
Working Professionals: Use the platform for upskilling and career advancement.
Instructors: Sign up to manage teaching profiles and upload courses.
The redesigned flow ensures a streamlined experience for each user type while maintaining a simple and intuitive onboarding process.
Redesigned User Flow:
1. Landing Page (Entry Point): A clean, minimal design with a clear call-to-action (CTA): “Get Started for Free”.Users can choose between Sign Up or Sign In. A brief, visually engaging section highlighting platform benefits.
2. Sign-Up Screen: Collect only essential information:
Name
Password
Role selection (Student, Professional, Instructor)
Social Sign-Up Options (Google, Facebook, LinkedIn) for faster registration. Progressive disclosure for password guidelines and validation.Single-column layout for better mobile experience.
3. Optional Profile Setup: Based on the selected role, users are guided through a personalized setup (optional with a skip option).
Students/Professionals: Select interests, preferred courses.
Instructors: Set up a teaching profile, expertise area.
Progress indicators to show completion percentage.
Smart defaults and autofill suggestions to minimize manual input.
4. Confirmation Screen:
Success Message with a warm, engaging tone.
Direct access to the dashboard or recommended actions (e.g., enroll in a course, complete profile, explore features).
Error Handling: Clear messaging with actionable solutions (e.g., invalid email, password strength issues).
Additional Enhancements:
Minimalist UI: Clean layout with a modern aesthetic.
Microinteractions: Subtle animations for smooth transitions.
Accessibility: WCAG-compliant design for inclusivity.
Mobile-first approach: Optimized for mobile and responsive across all devices.
Feel free to leave feedback and suggestions, and please let me know about the design in the comment section.
Design Rationale: The redesigned sign-up flow improves the user experience by reducing complexity and making the process more intuitive. Key enhancements include:
Simplified Information Collection: By only asking for essential details initially, we reduce cognitive load and improve completion rates.
Role-Based Personalization: Users receive a tailored experience based on their role, ensuring relevance and engagement.
Optional Profile Setup: Allows users to onboard at their own pace, improving flexibility and reducing frustration.
Clear Error Handling: Provides real-time feedback in a user-friendly manner, reducing sign-up abandonment.
Frictionless Navigation: A clean UI, progress indicators, and clear CTAs guide users efficiently through the process.
Figma Best Practices: Organized layers, components, and structured wireframes ensure a scalable and maintainable design.
This streamlined approach ensures a frictionless experience, catering to the diverse needs of the platform's audience while maintaining efficiency and engagement.
