The Brand

Cowboy is an electric bike brand from Belgium, built for people who want to move through the city with style, ease, and zero fuss. Their bikes are sleek, smart, and designed to make commuting feel less like a chore and more like freedom on two wheels. With clean design, smooth rides, and tech that just works, Cowboy is all about making city living more sustainable and a whole lot cooler.

The Design

The Cowboy archive page is built with a product-first mindset, wrapped in a minimalist grid system that puts clarity and ease of browsing front and center. We keep the layout modular and consistent, letting the bikes and accessories breathe with generous whitespace and clean card-style blocks that feel instantly shoppable. With a subtle sense of motion and hierarchy, the page keeps users focused—using monochrome tones, hover cues, and strong typographic contrast to create a natural flow. It’s a no-fuss, functional yet premium experience that makes comparing models or exploring add-ons feel effortless, intuitive, and still deeply connected to the Cowboy brand.

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