Surfing England Junior Surf Series 2025

The brief is always pretty loose... can you make us something cool comes up a lot!

So here is my take on this brief for the 3rd iteration of the junior surf series aimed at under 14s.

Brief

Create a marketing system for the surf series events that will be used across all forms of social and print advertising including the individual event announcements. Make it fun, kid-friendly, and inclusive.

Concept

I settled on creating a tile based system for that could be utilised in a number of versa'tile' ways for example the quick test animation I created or the individuals could be used as stickers or merchandise, rearranged for banners or social adverts. Lastly the boarder and background are there to create a blank canvas for individual event announcements allowing them to tie into the whole series. All in all I'm pretty stoked with this one!