ARC - Website | AI | Crypto | Defi
Overview
ARC is a next-gen Web3 dApp that merges AI and blockchain to help users make smarter, real-time investment decisions. Think Robinhood meets Web3—but smarter, faster, and security-first. ARC offers a suite of tools including AI-powered analytics, smart contract generation, real-time trading assistants, and seamless wallet integration—all designed with a focus on clarity and accessibility for both new users and experienced developers
Design Challenge
How do we make a complex AI-powered Web3 dashboard intuitive and engaging for users with varying levels of crypto experience?
Key UX/UI challenges:
- Simplifying dense blockchain and market data
- Designing frictionless flows for onboarding, trading, and AI chat
- Creating visual consistency across modules (AI Chatbot, Smart Contracts, etc.)
- Ensuring accessibility in a dark UI system while supporting a high-data interface
- Encouraging trust through clarity, structure, and micro-interactions
Results & Impact
✅ 40% faster onboarding with Magic Link authentication
✅ +30% increase in daily user retention through clear data display and AI tools
✅ +25% boost in feature engagement with modular card-based layouts
✅ Improved trust with a transparent and security-focused visual hierarchy
✅ New users up 18% post UI/UX overhaul with simplified navigation