MADANG - Rice Bowl Logo and Brand Identity

Brand Profile

it's a small culinary business and since i'm a fan of Chinese food - the menu would be around Chinese fusion food. My target market is mostly office workers and young professionals because our outlet location is surrounded by tall buildings in the Tebet area, Jakarta. The business name I plan is MADANG. For the logo, I imagine a dragon character pouring himself with a bowl of food leading to his tummy growing bigger. The slogan that comes with this mascot is Power up your day - it makes sense with all the mascot descriptions and my target market

Label ldea

I designed two label options for two varieties of food from their menu. I incorporated the color palette and mascot of the brand. In addition, I chose a bold font for a modern, easy-to-read and minimalist impression. I designed the label by display the product photo to keep it realistic. In addition, the Brand mascot is also displayed here to build brand awareness.

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