Soulistic Synergy Co • Brand Design
About the Brand
Based in Perth, Australia, Soulistic Synergy Co is a holistic wellness brand dedicated to helping individuals take control of their health and restore balance through intentional cleansing. With no fluff or quick fixes, they provide educational content and high-quality solutions that promote real, lasting healing for the mind, body, and spirit.
The Logo
The logo reflects the heart of the brand—elevated, grounded, and intentional. Fluid typography creates a natural rhythm, while subtle serif details add a sense of refinement. A gentle tilt in “soul” highlights the brand’s belief in clearing not just the body, but also the mind and spirit.
The Color Palette
The palette blends earthy warmth with understated luxury—Plum adds richness, Rise brings energy, Olive Sage offers calm, and Dune softens the whole. The result feels grounded, intuitive, and quietly powerful.
The Typography
Canela brings elegance to headlines with its soft curves and contrast, while Proxima Nova keeps things clean and approachable in the body text. Together, they shape a visual language that feels thoughtful, clear, and rooted in intention.
