Hiketur – Group Travel, Reimagined

Hiketur is a modern travel platform designed to connect people through unforgettable group adventures across Brazil. The project focuses on simplifying the experience of discovering curated excursions, booking with ease, and fostering a sense of community between travelers.

From weekend getaways to multi-day nature trips, Hiketur helps users find the perfect adventure by filtering trips by type, date, and duration — all through a friendly, mobile-first interface.

🧭 The Task

The goal was to create an intuitive, inspiring platform that allows users to explore and book group excursions while highlighting the fun, safe, and connected nature of each trip. The design needed to evoke emotion, trust, and a sense of discovery.

🛠️ The Process

The visual identity was inspired by vivid and cheerful natural tones that conveyed a sense of tranquility, trust and security, combined with energy, optimism and creativity. The combination of blue and yellow fulfilled this function well. With clean typography, soft corners and playful icons, custom illustrations and real photos of travelers were integrated to create a more human and engaging experience.

✨ Result

A fresh and accessible platform that makes group travel planning easy, exciting, and community-driven. Hiketur communicates clarity and adventure through its UI, helping users go from "Where should I go?" to “I’m in!” in just a few clicks.

🔗 Let me know what you think — feedback is super welcome!#TravelApp #UIUX #MobileDesign #Hiketur #Adventure #BookingPlatform #GroupTrips #NatureLovers #DribbbleShot