HIPE – DIY Home Brand Identity Design

📝 Description / Post Body: Proud to unveil the brand identity for HIPE, a modern DIY home improvement brand focused on empowering homeowners and creators to take charge of their own space. 🛠️🏡

This branding project is bold, functional, and instantly recognizable — designed to speak to the hands-on, innovative spirit of the DIY community.

🔍 Identity Breakdown: 🏠 Logo Concept: The letter "H" forms a house with a window and roofline, while the "P" and "E" complete the clean, geometric logotype. The symbol represents home, creativity, and empowerment. 💬 Tagline: Empowering Your DIY Journey – because IPE is more than tools, it’s a movement. 🎨 Color Scheme:

• Vibrant Yellow-Orange (#F7A600-like tone) for energy and visibility

• Deep Gray/Black for strength and professionalism

💡 Real-World Applications:

• Logo mockups on signage, gadgets, and merchandise

• Business card and emboss styles

• Urban billboard placement

• Digital identity for apps or e-commerce

Whether you're building a bookshelf or renovating a kitchen, HIPE brings vision and confidence to every DIY project.