Self-Care Embossed Soap

Frost & Fantasy came to life with a bold vision: to merge whimsical, dessert-inspired self-care with futuristic, cyberpunk flair. The challenge was finding a visual language that could balance softness and rebellion, magic and tech, while feeling fresh, expressive, and commercially viable. The solution was a multi-layered brand identity built on contrast and intentional play: glitch fonts paired with dreamy pastels, swirled candy galaxies orbiting through dark-mode packaging, and a tone of voice that celebrates fearless individuality.