YUM! Brand URAM Web app

YUM! Brands needed a modern, user-friendly web platform to manage user role assignments across their internal systems. The existing system was outdated, unintuitive, and created friction in daily operations, especially for non-technical users who had to assign or request access with minimal guidance.

I started by mapping out the entire user journey—from login and signup to registration, dashboard access, and internal management pages. I conducted stakeholder interviews and user flow audits to identify pain points and redundancies. Designed intuitive interfaces using clean layouts, consistent visual language, and clear CTAs. Each screen was tailored to guide the user step-by-step based on their access level and task intent. Created dynamic dashboards that adapt based on user type (admin, approver, requester) to avoid clutter and reduce cognitive load. Implemented smart validation, success states, and error prompts to guide users in real-time, reducing dependency on tech support. Ensured seamless access across devices with responsive layouts for tablets and desktops, matching enterprise standards.