Dra. Maryory Gomez

Dr. Maryory Gómez's brand redesign represents an evolution in her professional approach, transitioning from "Ginecoestética" to a personal brand that merges science, empathy, and technology. This change aims to reflect authenticity and closeness, positioning her not only as a gynecologist but as a comprehensive guide to women's physical and emotional well-being. Through first-person storytelling, Dr. Gómez highlights her journey from traditional media to creating an active digital community, where education and genuine connection make her unique.

The brand identity focuses on values such as inspiration, empathy, and innovation, with a tone of voice that is approachable, professional, and motivating. Visually, it relies on a modern and feminine palette, elegant and minimalist typography, and a design that intertwines science with human sensitivity. Her offerings include personalized services and educational content, all aimed at empowering women through conscious and holistic care.

more info in Behance