The Brand

Cowboy is an electric bike brand from Belgium, built for people who want to move through the city with style, ease, and zero fuss. Their bikes are sleek, smart, and designed to make commuting feel less like a chore and more like freedom on two wheels. With clean design, smooth rides, and tech that just works, Cowboy is all about making city living more sustainable and a whole lot cooler.

The Design

The Cowboy “About Us” page leans into a story-driven layout that feels both inviting and purposeful. We keep things grounded in real human connection—balancing sleek, editorial-style visuals with generous breathing space and bold typography to guide the user through the journey. The mix of full-width imagery, soft fades, and scroll-triggered elements creates an experience that feels almost cinematic, but never overwhelming. Every section flows with a natural rhythm—like a conversation—while keeping the brand’s tone clean, modern, and confident. It's a page that builds trust and emotional connection, while still staying product-focused and user-friendly.

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