Ambio 3D illustration
One more social media project for you to grasp on!
Gintarinė Vaistinė, one of Lithuania's largest pharmacy chains, offers Ambio, a locally-made vitamin and supplement brand sold exclusively in its stores. Despite its quality and competitive price, Ambio was lost in a crowded market. Gintarinė Vaistinė sought our help to change this perception.
We started with a deep dive into the analysis of competition on social media: what subjects, topics, and visual language they used. We noticed that the visual advertising of most brands in this category looks almost identical and decided to create a visual identity for Ambio that would be visually appealing, reasonably not expensive to implement, strengthen the brand’s distinctiveness and create a unique visual language in the market. we found a unique visual approach in this category. We decided to create lightly animated 3D objects that would always align with Ambio products and seasons of the year in their colours, shapes, and compositions.
Finally, we created a dedicated Ambio visual identity that helped the brand stand out in the saturated sea of vitamins and food supplements where hundreds of brands could not differentiate from one another.