Matau Kauną branding

YIT is one of the largest international real estate developers in the European market, with a vast and diverse project portfolio. Their most recent one involves a property in the Aleksotas district of Kaunas. YIT sought to establish a brand name, positioning, and image for this project, and that’s where we stepped in.

After multiple trips to Kaunas, exploring the long-forgotten corners of Aleksotas, delving into the area’s history, and engaging with locals, we uncovered crucial details about the city and its district. Aleksotas is an exceptional part of Kaunas, featuring an incredible panoramic view from the top of Aleksotas’ Hill, a rich cultural heritage, and a unique appreciation for the arts.

After numerous debates, workshops, and significant efforts, we crafted a communication concept strategy from twelve distinct perspectives to represent each section. Essentially, we discovered twelve diverse perspectives to perceive, experience, and explore Aleksotas through its culture, history, nature, people, freedom, and more. This is how the branding concept of Matau Kauną (I See Kaunas) was born.

When I see culture, I see Kaunas.

When I see nature, I see Kaunas.

When I see freedom, I see Kaunas.

And this is how the slogan “When I see my home, I see Kaunas” debuted.

Furthermore, our dedicated team was responsible of overall brand creation: positioning, naming, brand character, ToV. Visual Identity materials:

Brandbook, construction site fence designs, magazine and other printed sales materials, stands, signs and other materials. Communication: Digital and OOH campaigns, social media content, blog content, customer event planning.