Mercedes-Benz Vans Service Journey

The MBV Service Journey was a complete overhaul. We developed new mail and email templates with enhanced capabilities, updated existing modules, rewrote all copy, and created unique imagery across all 33 communications.

Due to the project’s success, Mercedes-Benz Vans expanded the journey into two additional phases, covering Mercedes-Benz RV owners and the all-new fully electric eSprinter. Each new journey features distinct concepts and copy.