Rebranding and Social Strategy for Accademia del Comico

I was responsible for redefining and implementing the digital communication strategy for Accademia del Comico on Instagram and Facebook channels.

The project followed a methodical and comprehensive approach:

Analysis and Strategy

• Identification of target users through market research and demographic data analysis

• Development and optimization of a structured editorial plan

• Definition of different content types aligned with specific communication objectives

Visual Identity

• Redesign of the logo to optimize its readability on social media

• Conversion of the graphic identity to vector format to ensure scalability and versatility

• Use of the logo's distinctive elements as a foundation to build a coherent, impactful, and immediately recognizable graphic system

Implementation and Delivery

• Creation of a fully editable Figma file with predefined components and styles

• Development of detailed guidelines for the correct use of the visual identity

• Client training to ensure autonomy in daily social content management

The result is a professional digital presence, consistent and aligned with the Academy's values and objectives.