riley™

Say hello to the new riley — a fun, friendly identity for a smart little AI doing big things for new parents. Riley helps track everything from feedings to sleep, and the brand now feels as delightful as the experience. We kept things soft, colorful, and full of personality — just like the tiny humans it helps care for.

Big shoutout to @gabe for taking this one home with me — couldn’t have done it without him.

We started with rough sketches that played with curves and loops — exploring shapes that felt playful, safe, and smart. From those doodles came a logo that’s not just readable, but huggable.

We also created a minimal logo mark — inspired by one of Riley’s signature letter loops. Simple, distinctive, and totally memorable, it's perfect for app icons, social avatars, or anywhere Riley wants to say hi.

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